What does a perfect agile marketing strategy look like?
A few months ago I compiled a list of 26 wonderful agile marketing campaigns, which proves that there are some serious wins to be had for brands that can act fast. But what does it take to react...
View ArticleBig Data Requires Focus; Key Ecommerce Metrics
Online consumers generate an avalanche of data. Product purchases; Facebook Likes and comments; Twitter follows; Pinterest pins; on-site searches; pages viewed; recommendations; clicks — consumers do...
View ArticlePay-per-click Ads: Importance of Bid Modifiers
Many online marketers have debated the pros and cons of Google AdWords Enhanced Campaigns over the last year, but one feature has proven its worth: bid modifiers. Bid modifiers act as a percentage of...
View ArticleAre you really improving your site with this recommendation?
Across the Internet in forums and indeed on this site there is plenty of advice regarding how to improve your ecommerce business. Whilst all advice is offered with the best intentions, you have to...
View Article4 Ways Ecommerce Merchants Misuse Data
The use of customer data can help you make smarter decisions that can improve your store, enhance the shopper experience, and increase conversions. When used … Here is the original post: 4 Ways...
View ArticleEmail Marketing Metrics, Part 1: The Basics
Email marketing is cost effective and typically has a high return on investment. But over the years, email marketing has changed. Measuring the performance of email and its impact on incremental...
View ArticleGoogle Analytics: Tracking 4 Stages of Customer Interaction
Ecommerce businesses typically have four key stages of customer interaction. They are: Attracting prospects or site visitors; Engaging with the visitors in a bid to drive conversions; Tracking … Read...
View ArticleEmail Marketing Metrics, Part 2: Advanced Topics
In “Email Marketing Metrics, Part 1: The Basics,” my article last month, I addressed the primary measurements for email marketing: delivery rate, open rate, and … More here: Email Marketing Metrics,...
View ArticleUsing UTM Links in Google Analytics to Track Social Media Campaigns
A key role of analytics is tracking and understanding how all the different channels — especially social channels — work together to drive sales on … Read the rest here: Using UTM Links in Google...
View ArticleHow to Determine Email Frequency, for Maximum Revenue
I am frequently asked by ecommerce merchants, “How often should I be sending emails?” I nearly always give the same response, “It depends.” In fact, most … See more here: How to Determine Email...
View Article3 Email Marketing Metrics for Mobile, Multi-device Consumers
Email metrics provide critical, quick feedback for a campaign. This is key because most opens and clicks occur within 72 hours after a send. But measuring … Read the original post: 3 Email Marketing...
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